ActionIQ Team
Marketers in charge of establishing a single view of their customers face a daunting task. They’re bombarded by vendors in an unregulated Customer Data Platform (CDP) marketplace including tried-and-true offerings…
Listen as Nitay Joffe, Founder & CTO of ActionIQ and Martin Casado, General Partner at Andreessen Horowitz and lead investor in ActionIQ’s Series B of $30M are interviewed by top-ranked…
Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. But for each of these billions of…
By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead generation strategy. But data, of course, is not an end…
For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical aspects for any brand today. In order to stay relevant,…
Consumers’ expectations have changed. Blame it on Amazon or the ever-present smartphone, but customers expect immediate results, personalized marketing, instant delivery and authentic connections with brands all at once, delivered…
Every modern marketer knows that data is key for a brand aiming to revolutionize customer experiences (CX). But fewer know how to turn raw customer experience analytics data into true…
You can’t buy true customer loyalty, but that hasn’t stopped brands from trying. An endless stream of punch cards, discounts and perks bombard today’s digital customer. How do you move…
Simply put, marketing’s relationship with data is, well, complicated. Too often data has played hard to get. Most of it is impossible to reach and even harder to understand. But…
To be honest, when the term Big Data was first coined in 2000 – and then found its way onto the main stage about a decade or so ago, I…
- « Previous
- 1
- 2
- 3