Posts by ActionIQ Team
Key Takeaways from SHOPTALK 2019
Read our key takeaways and why we think Shoptalk has quickly become one of the must-attend events for retailers in the digital age.
Read MoreKey Takeaways from Glossy’s NYC February Forum
Read more to learn why the Glossy event was a fantastic way to explore innovations in the rapidly evolving world of fashion and beauty marketing.
Read MoreCustomer Loyalty at the Millennium Alliance Assembly Event
Read more about our roundtable discussion on how customer loyalty is changing in the digital age—and how a holistic approach to customer data can supercharge loyalty across the entire customer lifecycle.
Read MoreCDPs & the Promise of Omnichannel Choreography (CMSWire TweetJam Recap)
Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data platforms (CDP). To help separate the hype from the chaff, CMSWire hosted a Tweet Jam last month on CDPs and the promise of omnichannel choreography. The wide-ranging digital discussion attracted an impressive range of thought…
Read MoreCustomer Data Platforms: Core CDP Capabilities You Should Expect
To compete with brand leaders like Netflix and Google that have data-driven marketing baked into their DNA, large organizations are increasingly exploring the benefits of Customer Data Platforms. While every CDP promises to unify and connect all customer data, not all of them can do so at enterprise scale and speed. To make that a…
Read MoreCowen: 4th Annual Future of the Consumer Conference
Listen as Nitay Joffe, Founder & CTO of ActionIQ and Martin Casado, General Partner at Andreessen Horowitz and lead investor in ActionIQ’s Series B of $30M are interviewed by top-ranked Retail Equity Analyst, Oliver Chen, Managing Director at COWEN on April 3rd 2018, at Cowen’s 4th Annual Future of the Consumer Conference. Full transcript below!…
Read MoreThree Reasons Why a Data Strategy is Imperative
Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure to build a full-fledged data department immediately. That can cause corporations to jump straight into data initiatives or make big data decisions without a clear strategy. This can be a big mistake, diffusing efforts or…
Read MoreMake Your Loyalty Program Stand Out From the Crowd
Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. But for each of these billions of memberships, are customers really getting what they want? And how can you differentiate to make the impact, keep members happy, and make your program stand…
Read MoreOvercoming Dirty Data and Other Roadblocks to Data Activation
By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead generation strategy. But data, of course, is not an end goal in itself. Data is a means to an end. Information and customer insights are what corporations need to launch personalized, relevant, insightful sales and…
Read MoreDon’t Focus on the Touchpoint or Transaction, Focus on the Journey
In today’s data-driven marketing department it is easy to get sucked into a complete focus on the customer’s next move. Marketers can find themselves chasing a sale, a e-book download, a click — trying to elicit that next action that signals marketing success. But what happens when marketers lose focus on the larger vision while they…
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