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I placed my first order on Amazon.com December 11th, 1998. It was a book. That’s pretty much all Amazon sold back then. But back then, Jeff Bezos had already set the mission that still drives the company today: to become “Earth’s most customer centric company.” That mission has catapulted Amazon to the rarefied air of…

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Best Practices to Leverage ecommerce data to increase sales

#1 From Ecommerce Data to Actionable Intelligence    Digital retailers collect an extraordinarily rich set of ecommerce data—more than enough to craft compelling, highly personalized journeys for all their customers. Yet for many brands, marketers are able to access, analyze, and activate only a small percentage of that data in actual campaigns.  That might not…

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