Posts by ActionIQ Team

Customer Data Platforms: Core CDP Capabilities You Should Expect

To  compete with brand leaders like Netflix and Google that have data-driven marketing baked into their DNA, large organizations are increasingly exploring the benefits of Customer Data Platforms.  While every CDP promises to unify and connect all customer data, not all of them can do so at enterprise scale and speed. To make that a…

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Cowen: 4th Annual Future of the Consumer Conference

Listen as Nitay Joffe, Founder & CTO of ActionIQ and Martin Casado, General Partner at Andreessen Horowitz and lead investor in ActionIQ’s Series B of $30M are interviewed by top-ranked Retail Equity Analyst, Oliver Chen, Managing Director at COWEN on April 3rd 2018, at Cowen’s 4th Annual Future of the Consumer Conference. Full transcript below!…

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Three Reasons Why a Data Strategy is Imperative

Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure to build a full-fledged data department immediately. That can cause corporations to jump straight into data initiatives or make big data decisions without a clear strategy. This can be a big mistake, diffusing efforts or…

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Make Your Loyalty Program Stand Out From the Crowd

Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. But for each of these billions of memberships, are customers really getting what they want? And how can you differentiate to make the impact, keep members happy, and make your program stand…

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Overcoming Dirty Data and Other Roadblocks to Data Activation

By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead generation strategy. But data, of course, is not an end goal in itself. Data is a means to an end. Information and customer insights are what corporations need to launch personalized, relevant, insightful sales and…

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Don’t Focus on the Touchpoint or Transaction, Focus on the Journey

In today’s data-driven marketing department it is easy to get sucked into a complete focus on the customer’s next move. Marketers can find themselves chasing a sale, a e-book download, a click — trying to elicit that next action that signals marketing success. But what happens when marketers lose focus on the larger vision while they…

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