Posts by ActionIQ Team
What You Need to Know About the Adobe CDP
Adobe teases a compelling vision at Adobe Summit 2021 for customer experience management (CXM), but analysts and customers don’t believe it’s ready for primetime. Let’s begin by giving Adobe credit where it’s deserving, such as… Pulling off a massive Adobe Summit conference, especially in a virtual format. Maintaining a handful of market-leading products like Target…
Read MoreAudiences Application – Giving Marketers the Power of a Data Analyst
Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own, We will cover how Audiences, is an application available on top of the AIQ platform that helps improve audience interaction and engagement. The Data Democratization…
Read MoreThe Five P’s for Executing a Successful Marketing Plan
In the realm of marketing there’s a classic principle called the Four P’s. They forge together to develop the necessary components for executing a successful marketing campaign. But it seems that it’s necessary to add a fifth P, especially when we see the focus on deploying a customer-centric business model; which is people. Quick History…
Read MoreHow Clienteling Builds Long Lasting Relationships With Your Customers
Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences to their customers’ digitally and brick and mortar stores. It’s no shock that clienteling is a critical attribute of successful retail businesses. If you aren’t…
Read MoreWhy Data Should be In the Center of Your Customer Centric Strategy
I placed my first order on Amazon.com December 11th, 1998. It was a book. That’s pretty much all Amazon sold back then. But back then, Jeff Bezos had already set the mission that still drives the company today: to become “Earth’s most customer centric company.” That mission has catapulted Amazon to the rarefied air of…
Read MoreIncrease Conversions with Your Ecommerce Data
#1 From Ecommerce Data to Actionable Intelligence Digital retailers collect an extraordinarily rich set of ecommerce data—more than enough to craft compelling, highly personalized journeys for all their customers. Yet for many brands, marketers are able to access, analyze, and activate only a small percentage of that data in actual campaigns. That might not…
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