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The “M” in CMO is much more than just marketing now. Factor in understanding data technology, analytics, and customer experiences, too. The role itself is changing rapidly and becoming much…
To be honest, when the term Big Data was first coined in 2000 – and then found its way onto the main stage about a decade or so ago, I…
Will Treasure, Javelin Group’s Director of Operations, recently published an interesting list of predictions for the future of retail. “Retailing is a particularly dynamic industry, and in 100 years has…
With all the so-called technology innovation of late, it’s seems that the more data and tools we have, the less productive we’ve become. The problem boils down to an inability…
Personalization is a weird thing. Like the legend of the Phoenix, the bird that is cyclically reborn, personalization is one of these marketing challenges that as soon as you think…
I read the other day that “Data is like water” and thought what a great analogy. Most living things cannot live without water very long. Thank goodness, for most of…
McKinsey & Company recently published an insightful article titled “Marketing’s Holy Grail: Digital personalization at scale” (the key term here: “at scale”!). I liked it so much, that I felt…
The dreaded data bottleneck. Every department in every enterprise has one (at least). And they all must be smashed if your organization hopes to leverage all the competitive advantage that’s buried deep inside your data.
Yes, there were good old days for a CMO. Days when they focused on the brand, creative, and the like. “If we have data, let’s look at data. If all…
Every morning, many of our employees at ActionIQ commute from New York’s boroughs into our headquarters here in the heart of Manhattan. Anyone who has ever navigated the streets of…
It’s one of the most common, time-consuming, and wasteful problems a marketing organization can face. And it’s not just the challenges with click-through or open rates. It’s actually “data logistics”…
Eleanor Roosevelt once said, “The future belongs to those who know the beauty of their data.” We are taught that Eleanor Roosevelt was a feminist, but so few know that…
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