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Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. But for each of these billions of…

By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead generation strategy. But data, of course, is not an end…

In today’s data-driven marketing department it is easy to get sucked into a complete focus on the customer’s next move. Marketers can find themselves chasing a sale, a e-book download,…

For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical aspects for any brand today. In order to stay relevant,…

We live in a world of rapid acceleration. Attention spans are shrinking. Consumers bounce across the digital landscape like pinballs. If you don’t move at the speed of today’s frenetic…

You know the old saying, “It’s not personal, it’s business.” That certainly doesn’t apply to digital marketers today. It is your business to get personal. Without personalization, a company and…

Consumers’ expectations have changed. Blame it on Amazon or the ever-present smartphone, but customers expect immediate results, personalized marketing, instant delivery and authentic connections with brands all at once, delivered…

Martin Casado, general partner at Andreessen Horowitz was enrolled at Stanford’s Computer Science PhD program with Tasso Argyros. Throughout the years they have remained in contact. In Casado’s blog he…

Consumers are in control.  Empowered by mobile and digital freedom, they can product hunt and price shop without barriers.   With the swipe of a thumb they can leave your…

Customer Loyalty and Retention in Six Simple Steps Creating a robust loyalty and retention program from scratch can seem like a gargantuan task. As you might have heard it costs five…