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Data’s 3D’s

When thinking about the critical dimensions of marketing technology, an effective marketer has three levers: Scale of the data Complexity of the data Speed at which the data can be…

Give ‘Em a Break: Let Marketing Analysts Do Their “Real” Job

Despite the fact that the enterprise is looking to grow their analytics ranks, finding and retaining world-class analytical talent is becoming a very hard task. This means more work falls…

ABT – Always Be Testing: The Only Path to Success in Marketing

Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a “one-size-fits all approach,” the debut of its conversion lift measurement…

Simplifying Integration: The Difference Between Unchained and Unhinged

With all the data that’s available at our fingertips, you’d think it would be easy to pull up the latest insights on customers, cross reference it with recent purchases and…

Discount Less, Analyze and Test More During the Holidays

Black Friday. The phrase alone can send shivers down the retail marketing spine. But, over time, it has transformed from a one-day, brick-and-mortar, consumer-driven shopping mania to drawn out hype…

Accelerate Your Marketing to Win Big with Big Data

Failure is okay. I suggest failure all the time. But let me be more specific. I believe in taking on multiple ideas and executing them quickly. Not only does it…

The Evolution of Big Data in Three Steps

  I’ve seen the progression of big data over time, with each wave advancing further up the beach, turning into an eventual flood of raw information. While there have been…

Why Offline Retail Has Better Data Than Online Retail

This article originally appeared on PSFK and is written by Healey Cypher, co-founder and CEO of Oak Labs. “When Tesla began in 2003, its founders centered around the reinvention of…

ActionIQ Merges Customer Data Without Reformatting

This article originally appeared at the Customer Experience Matrix by David Raab. “One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have…

How Big Data Can Help You Meet Customer Expectations

When it comes to big data, bridging the chasm between the flood of raw information and customer expectations feels like trying to reunite opposite ends of the Grand Canyon. But…

A Secret of Data-Driven Marketing: Fragmentation Kills Innovation

For me, data-driven & CDP marketing is just beginning. It’s in a stage of infancy due to one thing: silos of data are everywhere. Read on and I’ll tell you…

The Entertaining Pitfalls of Replicating Data

Every day hundreds of millions of actions occur on our clients’ websites. New users sign up, browse pages, send emails, and place orders. These actions generate the raw data our…