Testing & Measurement

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Why invest in a business-to-business (B2B) customer journey map? Because customer experience isn’t a fixed location — it’s a journey from one customer interaction to the next. Like any excursion…

Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. Your speed to market — how fast you transform ideas and opportunities into campaigns…

“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing…

Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a “one-size-fits all approach,” the debut of its conversion lift measurement…