Testing & Measurement
3 Ways to Increase Speed to Market With Your Customer Data Platform
Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. How fast you transform ideas and opportunities into campaigns and customer experiences directly impacts your ability to stay ahead of competitors. But making the right decisions quickly can’t be done in the dark. To gain a competitive advantage, you…
Read MoreFrom Data Analytics to Machine Learning: How to Master Your Analytical Maturity
“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing budgets and 64% of executives strongly agree that data-driven marketing is essential. But you may be surprised by how many business leaders struggle to define…
Read MoreABT – Always Be Testing: A Test-Driven Marketing Organization Is the Only Path to Success
Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a “one-size-fits all approach,” the debut of its conversion lift measurement helps advertisers determine conversions versus clicks. At its core, this includes a “test” group who see ads and a “control” group (think of it as…
Read More