Testing & Measurement
3 Ways to Increase Speed to Market With Your CDP
Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. Your speed to market — how fast you transform ideas and opportunities into campaigns and customer experiences — directly impacts your ability to stay ahead of competitors. But making the right decisions quickly can’t be done in the dark.…
Read MoreFrom Data Analytics to Machine Learning: How to Master Your Analytical Maturity
“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing budgets and 64% of executives strongly agree that data-driven marketing is essential. But you may be surprised by how many business leaders struggle to define…
Read MoreABT – Always Be Testing: The Only Path to Success in Marketing
Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a “one-size-fits all approach,” the debut of its conversion lift measurement helps advertisers determine conversions versus clicks. At its core, this includes a “test” group who see ads and a “control” group (think of it as…
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