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3 Ways to Increase Speed to Market With Your CDP

3 Ways to Increase Speed to Market With Your CDP

Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. Your speed to market — how fast you transform ideas and opportunities into campaigns and customer experiences — directly impacts your ability to stay ahead of competitors. But making the right decisions quickly can’t be done in the dark.…

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ABT – Always Be Testing: The Only Path to Success in Marketing

Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a “one-size-fits all approach,” the debut of its conversion lift measurement helps advertisers determine conversions versus clicks. At its core, this includes a “test” group who see ads and a “control” group (think of it as…

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