Composability

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Teradata Possible 2023

We had an exciting week in Orlando at Teradata Possible 2023 — bringing together the latest and greatest insights across the AI, data, and cloud technology community. From learning about…

How Atlassian Scaled: 5X Reach and 71% More Conversions

Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission…

ActionIQ Introduces Query Service - Expanding Self-Service Capabilities for IT, Data and Analytics Teams

Effectively harnessing the power of data is a non-negotiable for businesses to thrive in the modern market. To activate personalized customer experiences with first-party data, many brands turn to Customer…

How Snowflake Partners With ActionIQ to Compose Customer Experiences - ActionIQ Named in Snowflake’s Modern Marketing Data Stack Report

We love counting ourselves as Snowflake partners — and we’re thrilled to be named in the Snowflake Modern Marketing Data Stack Report. Today, Snowflake released their Modern Marketing Data Stack…

Demystifying CDPs: Composable CDPs, Reverse ETLs and Hybrids

There has been a lot of talk recently on what is a customer data platform (CDP) versus some of the other new category terms, leading to debate on social media…

Composability Eats Identity (For Breakfast)

A Brief History of Identity Resolution In the past, resolving the identities of your customer records has been a challenging problem to tackle. Master data management (MDM) technologies in the…

How to Elevate Your Databricks Lakehouse Into a Composable CDP

Looking to turn your Databricks lakehouse into a customer experience engine? You’re going to need a (composable) boat. The ActionIQ team just touched down from the Databricks Data + AI…

How to Rationalize Your Tech Stack: 4 Key Criteria

The stack’s not alright. Enterprise companies are scrutinizing cost more than ever, and tech stack consolidation is underway right now for marketing, ops and technology leaders. Our hot take? It…

Our Take on the Databricks MosaicML Acquisition

To kick off their annual conference, the Data and AI Summit in SF this week, Databricks announced the acquisition of MosaicML for a reported $1.3B. At first glance, this kind…

Financial Services CX and Composability - A Conversation with Databricks and ActionIQ

Financial services is an industry that traditionally relies on legacy systems to handle their data. This isn’t good enough anymore. It’s time to break up the legacy party in the…

Questions and Answers About Adopting Composable Architecture with IDC and ActionIQ

If you’ve been on our Blog or surfing our Library section lately, you may think you already have everything you need to know about composable architecture — think again. It’s…

Saks Embraces Data Freedom and Flexibility with Composability.png

Good things don’t always come to those who wait — especially not in retail marketing. In an economy plagued by financial uncertainty, and an environment defined by change in data…