Composability

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How to Elevate Your Databricks Lakehouse Into a Composable CDP

Looking to turn your Databricks lakehouse into a customer experience engine? You’re going to need a (composable) boat. The ActionIQ team just touched down from the Databricks Data + AI…

How to Rationalize Your Tech Stack: 4 Key Criteria

The stack’s not alright. Enterprise companies are scrutinizing cost more than ever, and tech stack consolidation is underway right now for marketing, ops and technology leaders. Our hot take? It…

Our Take on the Databricks MosaicML Acquisition

To kick off their annual conference, the Data and AI Summit in SF this week, Databricks announced the acquisition of MosaicML for a reported $1.3B. At first glance, this kind…

Financial Services CX and Composability - A Conversation with Databricks and ActionIQ

Financial services is an industry that traditionally relies on legacy systems to handle their data. This isn’t good enough anymore. It’s time to break up the legacy party in the…

Questions and Answers About Adopting Composable Architecture with IDC and ActionIQ

If you’ve been on our Blog or surfing our Library section lately, you may think you already have everything you need to know about composable architecture — think again. It’s…

How to Build a Resilient Data Strategy With Composable CDPs -ActionIQ and Saks

Good things don’t always come to those who wait — especially not in retail marketing. In an economy plagued by financial uncertainty, and an environment defined by change in data…

hybrid composable CDP

There’s been a lot of buzz in the customer data space with the shift to composable CDPs, which are composable customer data platforms (CDPs) built around a client’s cloud data…

Stop Writing SQL for Every Marketing Request

Are your eyes burning reading this? Are you or your team seeing brackets in your dreams? Do you have massive amounts of audience requests coming in from marketing, clogging up…

How to Turn Your Data Warehouse Into a CDP - Bundled CDP vs the Composable CDP

Concerned about the security and cost of creating copies on copies of your data, and having to constantly write SQL for your marketing team to activate that data? Luckily, there’s…

Build vs Buy CDP

Dearly beloved, we gather here today to acknowledge the passing of a staple of the CDP vocabulary: Build vs Buy. As marketers that think about technology, Build vs Buy was…

How Atlassian’s Composable CDP Strategy Delivers Where Bundled CDPs Fail

Brands using a customer data platform (CDP) or evaluating one have likely seen ominous headlines about the death of traditional all-in-one CDP solutions, which are guilty of combining infrastructure and…

Select Your Reverse ETL Tools Like You Would Choose a Car

Whether you believe that reverse ETL is a hype or a trend, it is becoming increasingly difficult to escape this topic. Yet as simple as the concept is, the reverse…