Composability

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hybrid composable CDP

There’s been a lot of buzz in the customer data space with the shift to composable CDPs, which are composable customer data platforms (CDPs) built around a client’s cloud data…

Stop Writing SQL for Every Marketing Request

Are your eyes burning reading this? Are you or your team seeing brackets in your dreams? Do you have massive amounts of audience requests coming in from marketing, clogging up…

How to Turn Your Data Warehouse Into a CDP - Bundled CDP vs the Composable CDP

Concerned about the security and cost of creating copies on copies of your data, and having to constantly write SQL for your marketing team to activate that data? Luckily, there’s…

Build vs Buy CDP

Dearly beloved, we gather here today to acknowledge the passing of a staple of the CDP vocabulary: Build vs Buy. As marketers that think about technology, Build vs Buy was…

How Atlassian’s Composable CDP Strategy Delivers Where Bundled CDPs Fail

Brands using a customer data platform (CDP) or evaluating one have likely seen ominous headlines about the death of traditional all-in-one CDP solutions, which are guilty of combining infrastructure and…

Select Your Reverse ETL Tools Like You Would Choose a Car

Whether you believe that reverse ETL is a hype or a trend, it is becoming increasingly difficult to escape this topic. Yet as simple as the concept is, the reverse…

Why Connectors Built on Data Sharing Capabilities Still Require Data Copy

If you follow the space, you’ve likely noticed the buzz of excitement around “zero copy” data sharing and its promises to end duplication, reduce costs, and make concerns from security…

Composability is Here to Stay: A Gartner IT Symposium Recap

After four days at the Gartner IT Symposium spent among thousands of IT leaders across regions and industries, we returned with some clear themes to report on that are paving…

Why Reverse ETL is Only One Piece of the Data Puzzle

Data is the lifeblood of modern enterprises, but the average business professional likely doesn’t know what IT teams have to do to make it available to them. Centralizing and organizing…

Composable CDP Is Now on the Menu

There’s been a major shift in how enterprise organizations approach their customer data stacks — and it’s being driven by IT teams. Thanks to them, the composable CDP will become…