Composability
There’s been a lot of buzz in the customer data space with the shift to composable CDPs, which are composable customer data platforms (CDPs) built around a client’s cloud data…
Are your eyes burning reading this? Are you or your team seeing brackets in your dreams? Do you have massive amounts of audience requests coming in from marketing, clogging up…
Concerned about the security and cost of creating copies on copies of your data, and having to constantly write SQL for your marketing team to activate that data? Luckily, there’s…
Dearly beloved, we gather here today to acknowledge the passing of a staple of the CDP vocabulary: Build vs Buy. As marketers that think about technology, Build vs Buy was…
Brands using a customer data platform (CDP) or evaluating one have likely seen ominous headlines about the death of traditional all-in-one CDP solutions, which are guilty of combining infrastructure and…
Whether you believe that reverse ETL is a hype or a trend, it is becoming increasingly difficult to escape this topic. Yet as simple as the concept is, the reverse…
If you follow the space, you’ve likely noticed the buzz of excitement around “zero copy” data sharing and its promises to end duplication, reduce costs, and make concerns from security…
After four days at the Gartner IT Symposium spent among thousands of IT leaders across regions and industries, we returned with some clear themes to report on that are paving…
Data is the lifeblood of modern enterprises, but the average business professional likely doesn’t know what IT teams have to do to make it available to them. Centralizing and organizing…
There’s been a major shift in how enterprise organizations approach their customer data stacks — and it’s being driven by IT teams. Thanks to them, the composable CDP will become…
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