Composability
We love counting ourselves as Snowflake partners — and we’re thrilled to be named in the Snowflake Modern Marketing Data Stack Report. Snowflake has released their Modern Marketing Data Stack…
There has been a lot of talk recently on what is a customer data platform (CDP) versus some of the other new category terms, leading to debate on social media…
A Brief History of Identity Resolution In the past, resolving the identities of your customer records has been a challenging problem to tackle. Master data management (MDM) technologies in the…
Looking to turn your Databricks lakehouse into a customer experience engine? You’re going to need a (composable) boat. The ActionIQ team just touched down from the Databricks Data + AI…
The stack’s not alright. Enterprise companies are scrutinizing cost more than ever, and tech stack consolidation is underway right now for marketing, ops and technology leaders. Our hot take? It…
To kick off their annual conference, the Data and AI Summit in SF this week, Databricks announced the acquisition of MosaicML for a reported $1.3B. At first glance, this kind…
Financial services is an industry that traditionally relies on legacy systems to handle their data. This isn’t good enough anymore. It’s time to break up the legacy party in the…
If you’ve been on our Blog or surfing our Library section lately, you may think you already have everything you need to know about composable architecture — think again. It’s…
Good things don’t always come to those who wait — especially not in retail marketing. In an economy plagued by financial uncertainty, and an environment defined by change in data…
There’s been a lot of buzz in the customer data space with the shift to composable CDPs, which are composable customer data platforms (CDPs) built around a client’s cloud data…
Are your eyes burning reading this? Are you or your team seeing brackets in your dreams? Do you have massive amounts of audience requests coming in from marketing, clogging up…
Concerned about the security and cost of creating copies on copies of your data, and having to constantly write SQL for your marketing team to activate that data? Luckily, there’s…
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