Tamara Gruzbarg
“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing…
The global pandemic has catalyzed extreme change in an already dynamic environment, where omnichannel customer experiences have steadily been emerging as the linchpin of business success. For executives, this means…
Churn prevention has always been important, but in the increasingly digital-first world of COVID-19, it’s become imperative. In this post, we’ll discuss: Smart approaches for maximizing customer engagement during the…
Many marketers have increasingly embraced the Pareto Principle, the idea that 20 percent of their customers generate 80 percent of their revenue. Given this, it makes sense they would invest…
Reflecting on my 20+ years in the field of customer analytics, I’ve come to the realization that one of my biggest challenges has always been getting my business counterparts in…
Given the growth of e-commerce, the retail industry has plenty of data to leverage, brands just don’t have the right resources and tools in place to leverage that data effectively….
Remember those little black books store associates used to keep—and how closely they guarded them? They knew first-hand the value of greeting customers by name, understanding their preferences, having insight…
2019 has been a year of tremendous challenges as well as opportunities for the retail industry. On one hand, there are still questions about the future of physical stores. Barneys…
As I wrote in a recent article for WWD, many brands treat cross-channel shopping, or omnichannel, as a burden—something must do, just so they can keep from falling behind. However,…
Business leaders today are under constant pressure to react quickly to the market and ever-changing customer needs. Success ultimately depends on their ability to build in agility at every step,…
When I began working in CRM and analytics, brands segmented audiences in a highly rigid, top-down way. For example, to attract high-value customers (HVCs), they targeted consumers based on a…
ActionIQ’s Tamara Gruzbarg joined visionary Cindy Marshall, CEO & Founder of Shine Strategy, for a discussion on the future of retail.