Tamara Gruzbarg
ActionIQ’s own Tasso Argyros, co-founder and CEO, joined the Vera Bradley’s Chief Customer Officer, Daren Hull, for a panel on using first-party customer data to drive personalized experiences at scale.
A stellar group of forward-thinking retailers gathered at Retail Ascendant to discuss agile management teams, next-generation consumer experiences, and future-proof retail technology.
Read our key takeaways and why we think Shoptalk has quickly become one of the must-attend events for retailers in the digital age.
Read more to learn why the Glossy event was a fantastic way to explore innovations in the rapidly evolving world of fashion and beauty marketing.
Every brand can compete on price during the holidays—but at what cost? Learn about a more profitable route to holiday success—competing by delivering radically relevant offers, instead of rock-bottom pricing.
Consumers are drowning in totally irrelevant marketing messages. Ironically, this makes them even more eager to hear messages from brands that can cut through the noise and guide them to…
With customers never more than a tap away from competitor offerings, customer loyalty is never a given. It is an asset you have to earn over and over again. That…
In the digital age, brands can no longer count on the fact that a certain percentage of their new customers will ultimately convert to loyal ones. When consumers have…
It’s one of the most common, time-consuming, and wasteful problems a marketing organization can face. And it’s not just the challenges with click-through or open rates. It’s actually “data logistics”…
Black Friday. The phrase alone can send shivers down the retail marketing spine. But, over time, it has transformed from a one-day, brick-and-mortar, consumer-driven shopping mania to drawn out hype…
This article originally appeared on PSFK and is written by Healey Cypher, co-founder and CEO of Oak Labs. “When Tesla began in 2003, its founders centered around the reinvention of…
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