General

In our experience, many CDP FAQ answers are too basic, especially given the complexities that CDPs are designed to solve. We believe you should be able to make a fully…

ActionIQ’s Tamara Gruzbarg joined visionary Cindy Marshall, CEO & Founder of Shine Strategy, for a discussion on the future of retail.

ActionIQ’s own Tasso Argyros, co-founder and CEO, joined the Vera Bradley’s Chief Customer Officer, Daren Hull, for a panel on using first-party customer data to drive personalized experiences at scale.

It’s a fascinating time for data-driven marketing. Vendors have been heads-down, releasing ever-valuable features towards personalization, and marketing cloud vendors are revealing their much-anticipated customer data platforms (CDPs). Christmas may…

Despite the early hour, attendees at the Gartner Marketing Symposium/Xpo 2019 packed into a 7:30am panel discussion entitled “Hierarchy of CDP Needs—How To Achieve Brand Self-Actualization.”

A stellar group of forward-thinking retailers gathered at Retail Ascendant to discuss agile management teams, next-generation consumer experiences, and future-proof retail technology.

Read our key takeaways and why we think Shoptalk has quickly become one of the must-attend events for retailers in the digital age.

Read more to learn why the Glossy event was a fantastic way to explore innovations in the rapidly evolving world of fashion and beauty marketing.

Read more about our roundtable discussion on how customer loyalty is changing in the digital age—and how a holistic approach to customer data can supercharge loyalty across the entire customer lifecycle.

To unlock value hidden in customer data, brands have been adopting Artificial Intelligence (AI) solutions at a breakneck pace. However, if your brand is relying on out-of-the-box algorithms, you may…

Every brand can compete on price during the holidays—but at what cost? Learn about a more profitable route to holiday success—competing by delivering radically relevant offers, instead of rock-bottom pricing.