General
If you thought a marketing cloud would solve your customer data woes, you may want to think again. “An MC may still require you to stitch together data and connect…
Data scientists love the analytical work of building and testing new algorithms. Data wrangling—the work of hunting for, validating, connecting, and combining data sets—not so much. In a new article…
Consumers are drowning in totally irrelevant marketing messages. Ironically, this makes them even more eager to hear messages from brands that can cut through the noise and guide them to…
For developers, it’s called “hack mode.” For drummers, it is being “in the groove.” Eminent positive psychologist Mihaly Csikszentmihalyi built his carrying studying this state. It is that wonderful feel…
Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data platforms (CDP). To help separate the hype from the chaff,…
With customers never more than a tap away from competitor offerings, customer loyalty is never a given. It is an asset you have to earn over and over again. That…
In the digital age, brands can no longer count on the fact that a certain percentage of their new customers will ultimately convert to loyal ones. When consumers have…
Written by ActionIQ CEO, Tasso Argyros Is third-party customer data going from the next big thing to a thing of the past? If so, what can and should marketers do…
With the advent of GDPR, global brands face new sweeping limits on the way they store, use, and share customer data. “And compliance does not end at the boundaries of…
In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for…
Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure to build a full-fledged data department immediately. That can cause…
Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. But for each of these billions of…