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Most CDP FAQ Answers Are Too Basic—We Bring Clarity to a Complex Space

Authored by James Meyers

In our experience, many CDP FAQ answers are too basic, especially given the complexities that CDPs are designed to solve.

We believe you should be able to make a fully informed choice and have created FAQs that support accurate decisions. Guiding our CDP FAQ answers are these three principles:

  • Detailed. FAQs are meant to be brief, but we seek to go beyond buzzwords and provide enough insight to help you understand the larger stakes and assist your strategic planning.
  • Complete. Rather than concentrating on our own solution, we try to answer all the key considerations that brands examine when weighing whether to invest in a CDP, from new entrants into the marketplace to the choice between building and buying a CDP.
  • Dynamic. The CDP landscape is constantly changing. We are committed to augmenting and improving our FAQs over time, especially as we hear feedback from users about key information that assists their decisions. So come back often.

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