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Powering Privacy-First Marketing: 3 Tips From Canadian Tire

Privacy-first marketing is the future in a cookieless world — whether brands are prepared for it or not. Take it from the 41% of ad buyers who said their greatest…

A customer data platform (CDP) isn’t just a marketing solution — it’s a business solution. But you’d be forgiven for thinking otherwise. CDPs are commonly advertised as tools made for…

In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital…

How enterprise marketers are involving during the age of disruption

The Evolving Role of Today’s Enterprise Marketer Marketing today, as always, is responsible for the brand and its relationship with customers – from acquisition to brand preference and ultimately loyalty….

Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own….

The end of digital media

The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and…

ActionIQ Launches InfiniteCompute

Forrester Study of ActionIQ with InfiniteCompute Confirms ‘Best-in-Breed’ Capabilities & Shows Over 500 Percent Return on Investment NEW YORK, Oct. 29, 2020 /PRNewswire/ — ActionIQ, the leading Enterprise Customer Data Platform (CDP), today…

Omnichannel customer experiences to improve your customer journeys

The global pandemic has catalyzed extreme change in an already dynamic environment, where omnichannel customer experiences have steadily been emerging as the linchpin of business success. For executives, this means…

Eliminate data silos with ActionIQ

2021 Customer Data Platform Guide The complete guide to transforming to a customer-centric organization with a CDP Table of Contents What a CDP Is, and What it Isn’t Defining Customer…

ActionIQ Financial Services Customer Data Platform

Customer Data Platform for Financial Services As the public-health and economic fallout of COVID-19 creates profound challenges for consumers and businesses alike, perhaps no industry has a higher hurdle to…

ActionIQ supports Black Lives Matter

The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we…

15 Marketing Insights That Brands Can Leverage To Win At Customer Experiences Nearly every organization says it cares about customer experience. Given technology’s constant influence on consumer behavior, and people’s…