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Powering Privacy-First Marketing: 3 Tips From Canadian Tire

Powering Privacy-First Marketing: 3 Tips From Canadian Tire

Privacy-first marketing is the future in a cookieless world — whether brands are prepared for it or not. Take it from the 41% of ad buyers who said their greatest concern regarding media spend and measurement in 2021 was that their organizations didn’t understand the ramifications of consumer privacy regulations and third-party cookie deprecation (among…

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Connect Your Data to Make Customers Happy and Generate Revenue

In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital advertising. In part two we took an inventory of the data still available to brands (principally, first-party data) and the ways brands can use it…

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New Mandates for Marketing in the Age of Disruption

How enterprise marketers are involving during the age of disruption

The Evolving Role of Today’s Enterprise Marketer Marketing today, as always, is responsible for the brand and its relationship with customers – from acquisition to brand preference and ultimately loyalty. But the complexities involved in the pursuit of this goal are now far more diverse and often unpredictable, redefining the mandates of today’s enterprise marketer.…

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Audiences: Giving Marketers the Power of a Data Analyst

Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own. We will cover how Audiences, is an application available on top of the AIQ platform that helps improve audience interaction and engagement.  The Data Democratization…

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Is Digital Marketing Dying?

The end of digital media

The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and a fair number of our thoughts.” So reads the opening line of a recent Wired Magazine article questioning the effectiveness of micro-targeted advertising and whether…

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Meet InfiniteCompute: Next Gen CDP Tech To Outperform Marketing Clouds

ActionIQ Launches InfiniteCompute

Forrester Study of ActionIQ with InfiniteCompute Confirms ‘Best-in-Breed’ Capabilities & Shows Over 500 Percent Return on Investment NEW YORK, Oct. 29, 2020 /PRNewswire/ — ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced the general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large…

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Customer 360: Creating Authentic Experiences

Customer 360 Comprehensive

Customer 360: Creating Authentic Experiences Brands today looking to differentiate themselves in the marketplace know the key lies in providing the best customer experience possible. Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a brand to be tailored and personalized. In fact, 80% of consumers say that…

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The 3 New Realities for Omnichannel Customer Experiences

Omnichannel customer experiences to improve your customer journeys

The global pandemic has catalyzed extreme change in an already dynamic environment, where omnichannel customer experiences have steadily been emerging as the linchpin of business success. For executives, this means dealing with a range of tough decisions.  Foremost are the questions around brand priorities. Should a brand invest more – or less – in CX…

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