Utilizing CDPs to Deliver Better Experiences

Leading companies are using customer data platforms (CDP) as centralized audience management platforms, allowing their business teams to move more efficiently and effectively. Recently, Albertsons partnered with ActionIQ and Merkle to quickly stand up its business use cases and deliver powerful customer experiences using a CDP.

Join this session to learn how Albertsons built an agile workflow, accelerated business processes and improved CX with insights from Director of Marketing & Advertising Platforms Sankett Deshpande.

Download this webinar to learn how to:

• Centralize and curate customer audiences
• Expand reach via different activation channels
• Create automated customer journeys across touchpoints