Webinar
How HP Lowers Spend and Increases Conversion With a New Kind of Stack
Summary
The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.
In this webinar with HP and Databricks, we walk you through the steps and strategies HP took to activate insights in a data warehouse to acquire and nurture more customers – profitably.
You'll uncover how HP:
- Put first-party data into action for acquisition and throughout the life cycle with a composable customer data platform
- Harnessed first-party data to power use cases like on-site personalization, retargeting, and dynamic suppressions
- Developed a better stack to increase conversion, optimize media spend, and drive campaign velocity
The Speakers
Kumar Ram
Global Head of Marketing Data Sciences, HP
Jenny Zhu
Solutions Architect, Databricks
Michael Trapani
Head of Product Marketing, ActionIQ
Watch the Webinar With HP and Databricks
See how you can lower spend and increase conversions:
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