Brand Case Study: The Rise of the Marketing Technologist

Customer experience is the only thing that matters in a world of ever-increasing shifts in market dynamics and customer preferences. Marketing technologists are being asked to build long-term strategies and roadmaps while trying to close gaps as quickly as possible. This is a challenge without a simple solution -- in fact, it requires vision, investment, and follow-through from the executive team.

Join James Meyers Director, Product Strategy at ActionIQ and Tzvetana Duffy Senior Director Enterprise Engagement Platforms at Autodesk, as they provide a guide that can help you wherever you are in your martech maturity -- plus a look at a case study in Autodesk's journey and learnings.

After viewing this breakout session, you'll be able to:

• Chart how the martech role has evolved to become the enabler of CX
• Appreciate why your martech strategy matters more than your technology
• Prepare for the major martech opportunities and challenges in 2021+
• Build the foundation to the future while delivering value today