Webinar
How Liberty Latin America Enables Personalization Without Data Replication
Summary
For rapidly growing enterprises requiring scale and speed, those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.
Hear how Liberty Latin America is leveraging a composable CDP to create data flexibility, unlock powerful lifecycle use cases at scale and align teams around key business outcomes – all without having to move data out of their data lake.
You'll learn:
- How Liberty Latin America designed a flexible, integrated data foundation
- The power of a data warehouse + CDP to enable business users to access and activate insights at scale
- Liberty Latin America’s experience deploying ActionIQ on top of their Amazon Redshift data warehouse and launching key use cases
- The value driven as a result of eliminating data copy
The Speakers
Mauricio Romero
Sr. Director, Advanced Analytics & Data Governance, Liberty Latin America
Tim Mattessich
Client Partner, ActionIQ
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