How Hearst Harnesses First-Party Data For Customer Acquisition & Conversion

The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Leading brands are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives while offering flexibility as they navigate a shifting landscape of marketing and advertising tools & strategies.

Watch Hearst’s VP of Acquisition & Conversion Christina Dalton and ActionIQ’s SVP of Product Justin DeBrabant discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.

You’ll learn:

• Shifts in acquisition strategies resulting from changing privacy regulations
• How Hearst is maximizing first-party data to drive acquisition efforts across multiple revenue streams
• Strategies to create value earlier in the customer lifecycle to drive authentication