Webinar

How Hearst Harnesses First-Party Data For Customer Acquisition & Conversion

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Summary

The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Leading brands are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives while offering flexibility as they navigate a shifting landscape of marketing and advertising tools & strategies.

Watch Hearst’s VP of Acquisition & Conversion Christina Dalton and ActionIQ’s SVP of Product Justin DeBrabant discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.

You’ll learn:

  • Shifts in acquisition strategies resulting from changing privacy regulations
  • How Hearst is maximizing first-party data to drive acquisition efforts across multiple revenue streams
  • Strategies to create value earlier in the customer lifecycle to drive authentication

 

The Speakers

Christina Dalton
Digital Marketing Executive, Hearst
Justin DeBrabant
Justin DeBrabant
Head of Product, ActionIQ

Watch the Webinar