Webinar

The New Adtech Paradigm

How to Stay Ahead of the “Madtech” and Streamline Your Acquisition Strategy

The New Adtech Paradigm - discussion - How to Stay Ahead of the Madtech and Streamline Your Acquisition Strategy

Summary

Hear from ActionIQ’s Senior Director of Alliances, Identity & AdTech Zachary Van Doren with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they talk about how to evolve in the new “Madtech” paradigm, and how leading organizations are paving the way with first-party forward strategies.

You’ll learn:

  • How the AdTech and MarTech convergence will help brands consolidate costs, drive efficiency and connect the customer experience
  • How leveraging a CDP in collaboration with your existing agency can maximize your investment and provide implementation and service support
  • Stories, strategies and tactics from brands who have adopted a first-party forward acquisition strategy by streamlining tooling

The Speakers

Zachary Van Doren
Senior Director of Alliances, Identity and Adtech at ActionIQ
Nicholas Howe
Marketing Systems Strategy Associate Director at Kepler Group

Watch the Webinar