The New Adtech Paradigm
How to Stay Ahead of the “Madtech” and Streamline Your Acquisition Strategy
Hear from ActionIQ’s Senior Director of Alliances, Identity & AdTech Zachary Van Doren with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they talk about how to evolve in the new “Madtech” paradigm, and how leading organizations are paving the way with first-party forward strategies.
- How the AdTech and MarTech convergence will help brands consolidate costs, drive efficiency and connect the customer experience
- How leveraging a CDP in collaboration with your existing agency can maximize your investment and provide implementation and service support
- Stories, strategies and tactics from brands who have adopted a first-party forward acquisition strategy by streamlining tooling