Fireside Chat: Embracing the CX Disruption in the Insurance Sector
Download our Digital Insurance breakout session with Goose Digital
Customer experience is the only thing that matters in a world of ever-increasing competition and consumer expectations. Within the insurance industry, marketing technologists are being charged with leading the digital transformation efforts required to become a CX-centric organization.
This is a challenge without a simple solution, but one that requires vision, investment, and follow-through from the entire organization. In this session, we will share a martech guide to help you wherever you may be on a direct-to-consumer journey.
Hear from George Phipps, Director of Product Marketing, ActionIQ, and Michael Turcsanyi, Founder and CEO, Goose Digital, as they discuss what role martech plays and why strategy is more important than technology when deploying customer experiences in the insurance industry.
You will learn:
- What does modern insurance CX look like
- What role martech plays, and why strategy is more important than technology
- What will the biggest CX opportunities and challenges be in 2021 and beyond
- How to build a future-proof CX foundation while delivering value today
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