Translating the Gartner Magic Quadrant

CDPs, Composability & Beyond

Translating the Gartner Magic Quadrant: CDPs, Composability & Beyond


In this conversation with Lee Hammond from Hakkoda and Patrick Crosby from Snowflake, we’ll take a look at why the customer data platform (CDP) is hitting prime time with a Magic Quadrant from Gartner now, what factors are behind the quadrant, and what this means for you.

You’ll also learn:

  • Key trends for CDPs, including composability and AI
  • Why the Composable CDP is here to stay, and how it helps brands
  • What additional tools brands can use to evaluate their CDP

The Speakers

Patrick Crosby
Technology Alliances at Snowflake
Lee Hammond
Marketing Data Stack Leader at Hakkoda
Michael Trapani
Head of Product Marketing at ActionIQ

Watch the Webinar