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25 results found for 'ops'
Focus on the Journey — Not the Touchpoint or Transaction
…first contact to repeat sale. Create a Culture Dedicated to the Customer Experience This is no quick and easy process. You need to rally the troops and make sure they…
5 Steps to Drive the Second Purchase Using Your Own Customer Data
…your window of opportunity. The rule of thumb is that you have 90 days to drive a second purchase. After that, the likelihood of conversion drops precipitously. However, that window…
Your CDP Should Be an Extension of Your Larger Customer Data Infrastructure
…these advancements include: Greatly reduced cost of storage Increases in processing power Cloud data stores and EDWs Virtual DevOps Cloud apps AI and ML When it comes to gaining a…
What Is a Martech Stack?
…(aka Marketing Ops) — Marketing operations teams—an increasingly important function in most modern enterprises—use the tech stack to manage and monitor marketing campaign performance, glean insights from customer data and…
What is One to One Marketing?
…should seek to attain. Customer Experiences Have Eclipsed the Four P’s of Marketing The modern consumer thinks and shops differently than consumers did in the past. And this fundamentally changes…
Customer Data Platform for Financial Services
…achieving growth through data-driven personalization. Part of that commitment includes consultations and workshops during every implementation led by ActionIQ data security professionals with decades of experience in financial services. Additionally,…
CX in Action: Improving Audience Segmentation
…jumping through technical hoops. This not only helped cosmetics retailer e.l.f. Beauty conduct better audience segmentation, it also allowed the brand to recognize what matters most to its VIP customers….
CX in Action: Optimizing Customer Journey Orchestration
…Deshpande said. Learn how e.l.f. Beauty develops journeys for multiple channels in the video below: https://youtu.be/vJ5c2p8W-FQ Customizing User Journeys for Different Audiences and Use Cases Every customer has a different…
The Data Clean Room: What It is and What Advertisers Need to Know
…Ops Analytics, Advertising, Marketing Data Type • Any customer data, PII and non-PII • Mostly 1st-party data • Anonymized data (non-PII) • Mostly 1st- and 2nd-party data Environment “Owner” Brand…
Stop Writing SQL for Every Marketing Request
…as the “SQL Crazy Train, which was just a never ending stream of requests. If Drake drops a new release, who are the people we should message about that. We…
Opportunities in GenAI and CDP: Riding the Hype
…campaigns. The challenge was that the data was inaccessible to non-technical users. So marketers relied on more technical ops/analytics/data teams to “pull lists” for them, often through custom SQL or…
Riding the Hype with Generative AI Use Cases: Create Audiences from Natural Language Requests
…your IT/Marketing Ops team. The platform translates the request into SQL, which can be executed to retrieve the desired audience. Imagine being able to type in your own words the…