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25 results found for 'ops'
CX Leaders From Dunkin’, Gap, Theory on the COVID-19 World
…teams, you can advance your strategies nimbly. A strong marketing ops function is key. If you don’t have marketing ops, build a tiger team by pulling resources from finance, brand,…
15 Tips to Improve Customer Experience
…Ops A strong marketing ops function is key. If you don’t have marketing ops, build a tiger team by pulling resources from finance, brand, and technology. Re-examine your org structure,…
The Entertaining Pitfalls of Replicating Data
…Batch updates: Our client drops us their latest data at some regular interval. The data we receive falls into three categories, each of which we handle differently: Snapshot tables: We…
Key Takeaways from Glossy’s NYC February Forum
…defining who these customers really are. “Who is more valuable—a customer who buys twice a season with a high order value, or a customer who shops monthly with a more…
Master Omnichannel Journey Orchestration, Not Campaign Management
…tools, the marketing team must create a ticket with the operations team to execute on any new ideas. And if new data points are required, ops will do the same…
How to Rationalize Your Tech Stack: 4 Key Criteria
The stack’s not alright. Enterprise companies are scrutinizing cost more than ever, and tech stack consolidation is underway right now for marketing, ops and technology leaders. Our hot take? It…
Careers
…professional interests and natural talents. You’ll have the opportunity to explore, enhance and expand your skillset through conferences, workshops, experiential learning, cross-team collaboration and more. Charitable Match Employee donations of…
What is a Customer Data Platform (CDP)?
…the Lowest Total Cost of Ownership (TCO)? Buying a CDP generally comes with a higher initial cost of ownership due to software licensing and subscription costs, but TCO drops significantly…
Is Your Data Naughty or Nice
…drops. I was off the hook this time but I was not going to live this way. ETL was not going to own me! So we strapped on our work…