Taking a Modern Personalization Approach to Retail Banking

ActionIQ recently hosted a financial services thought leadership breakfast with attendees including American Express, Citibank, Barclays, JPMorgan Chase, Goldman Sachs and more.

Watch the full video to hear Paul Evers (Merkle) describe the very high expectations customers have of their digital experiences—and how retail banking needs to tackle customer experience along a three step maturity curve.

You'll also hear Stefano Fanfarillo (BCG) stress the importance of banks placing a concrete definition around what they mean by personalization and identifying the specific personalization use cases on which they will focus.

Watch the full video now -->