The Retail Advertiser’s Guide to CX in a Cookieless World
Take back control of your customer data
The death of the cookie represents massive change for many retailers. While some multinational brands are already monetizing first-party customer data, others continue to rely on anonymous third-party cookies for a wide range of use cases. Retailers must re-evaluate how they identify and target consumers while developing new ways to activate their existing first-party data.
The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.
Download the guide to learn:
- Which prospecting and conversion use cases will be viable in the post-cookie future
- The role first-party data should play in future-proofing your business strategy
- What tools and tactics will serve you best moving forward
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