The Retail Advertiser’s Guide to CX in a Cookieless World

The death of the cookie represents massive change for many retailers. While some multinational brands are already monetizing first-party customer data, others continue to rely on anonymous third-party cookies for a wide range of use cases. Retailers must re-evaluate how they identify and target consumers while developing new ways to activate their existing first-party data.

The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.

Download the guide to learn:

• Which prospecting and conversion use cases will be viable in the post-cookie future
• The role first-party data should play in future-proofing your business strategy
• What tools and tactics will serve you best moving forward