The Future of CX: Addressing Anonymous to Known Customers
The loss of anonymous third-party data and other changes to user-tracking capabilities have made strategies and technologies reliant on third-party cookies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.
Download the guide to learn how to:
- Implement new strategies to collect and manage first-party data
- Create a future-proof customer-centric solution to inspire long-term loyalty
- Understand the consequences of DMPs and how to solve for these use cases