Report

The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Magic Quadrant for CDPs 2024

Summary

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.

This year, Gartner unveiled their inaugural Gartner Magic Quadrant™ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.

In this complimentary Gartner Magic Quadrant™ for Customer Data Platforms report, you’ll get:

  • An impartial view into each CDP’s position in the market
  • The strengths and cautions of each CDP in the Magic Quadrant™
  • The information you need on which CDP will best support your business

Discover why Gartner has named ActionIQ a Visionary in the Gartner Magic Quadrant for CDPs with this complimentary report.

Gartner, Magic Quadrant for Customer Data Platforms, By Lizzy Foo Kune, Benjamin Bloom, Rachel Smith, Adriel Tey, Suzanne White, David Walters, 14 February 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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