Delivering Omnichannel Experiences

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Customers increasingly expect brands to speak to them with one voice, to provide them with an omnichannel experience. That’s a tall order, but those who get it right can “build longer-term customers relationships and greater emotional investment with the brand,” says Annie McClorey, director of engagement at ActionIQ.

In just a few minutes, McClorey lays out a clear, compelling vision for omnichannel experiences, including:

  • What omnichannel experiences look like to today’s consumers
  • Technical and organization challenges to an omnichannel strategy
  • How to deliver personalized messages to individual customers—and via the channel(s) they prefer

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