How 4 Leading Brands Leverage a Composable Customer Data Platform
There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace the power of composable technology stacks. Enter composable customer data platforms (CDPs). Composable CDPs map directly to the data warehouse, embracing this single source of truth that are the central…
How e.l.f. Beauty Became Gen-Z’s Latest (and Lasting) Obsession
The ActionIQ team hit Gartner Marketing last week in Denver, and we’re still feeling the Rocky Mountain high. We loved having great conversations at our booth, talking to our community over cocktails and more — but one of our biggest highlights of the week was sharing the stage with Ekta Chopra, Chief Digital Officer at…
Make Customer Experience Optimization Part of Your Cost-Cutting Strategy
In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why? Because while markets may change, customer expectations don’t. Cost-cutting measures — such as streamlining technology investments or focusing more on customer retention instead of customer…
4 Top-of-Funnel Marketing Tips for a Post-Cookie World
With the death of third-party cookies comes the simultaneous demise of data management platforms (DMPs) that traditionally relied on these cookies. Going forward, brands must now develop a top-of-funnel marketing strategy rooted in first-party data. Looking back, third-party cookies previously enabled brands to track users across websites while populating user profiles with details such as…