How 4 Leading Brands Leverage a Composable Customer Data Platform

How to Leverage a Composable Customer Data Platform

There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace the power of composable technology stacks. Enter composable customer data platforms (CDPs). Composable CDPs map directly to the data warehouse, embracing this single source of truth that are the central…

Read More

How e.l.f. Beauty Became Gen-Z’s Latest (and Lasting) Obsession

e.l.f. beauty

How do you become Gen-Z’s latest (and lasting) beauty obsession? Go where they go — their technology. Behind every screen, social channel and touchpoint that each digitally-savvy Gen-Z shopper explores lies a wealth of data and information.  This leaves brands with a really great problem to have — they’re swimming in data. They may not…

Read More

Make Customer Experience Optimization Part of Your Cost-Cutting Strategy

Make Customer Experience Optimization Part of Your Cost-Cutting Strategy

In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why? Because while markets may change, customer expectations don’t. Cost-cutting measures — such as streamlining technology investments or focusing more on customer retention instead of customer…

Read More

4 Top-of-Funnel Marketing Tips for a Post-Cookie World

Top-of-Funnel Marketing Tips for a Post-Cookie World From Neustar

With the death of third-party cookies comes the simultaneous demise of data management platforms (DMPs) that traditionally relied on these cookies. Going forward, brands must now develop a top-of-funnel marketing strategy rooted in first-party data. Looking back, third-party cookies previously enabled brands to track users across websites while populating user profiles with details such as…

Read More