Make Customer Experience Optimization Part of Your Cost-Cutting Strategy
In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why? Because while markets may change, customer expectations don’t. Cost-cutting measures — such as streamlining technology investments or focusing more on customer retention instead of customer…
4 Top-of-Funnel Marketing Tips for a Post-Cookie World
With the death of third-party cookies comes the simultaneous demise of data management platforms (DMPs) that traditionally relied on these cookies. Going forward, brands must now develop a top-of-funnel marketing strategy rooted in first-party data. Looking back, third-party cookies previously enabled brands to track users across websites while populating user profiles with details such as…