Omnichannel Personalization: The What, Why and How of Superior CX
If you’re not personalizing customer experiences and journeys, you’re putting customer relationships at risk. Granted, it’s not always easy — especially omnichannel personalization that requires you to consistently customize experiences across all relevant channels at the same time. To get there, brands need to go way beyond adding someone’s name to an email. Omnichannel personalization…
DMP Technology is Going Extinct — Now’s the Time to Evolve
The death of third-party cookies has been delayed, but we’re still marching toward a privacy-first future. And the first step you should take is sunsetting your data management platform (DMP). Google’s plan to phase out third-party cookies has been pushed back from early 2022 to 2024, yet data security and privacy laws and regulations continue…