Master New, Complex Buying Journeys
The shift to bottom-up technology adoption, or the "consumerization of IT," has led to a massive shift in the way organizations adopt and purchase technology. Technology companies must manage rapidly rising expectations for great customer experiences pre-, during and post-purchase.
“ActionIQ is critical to how fast we can adapt to changing market conditions.
Marketers can create customer segments on their own, without having to ask highly trained data professionals to write SQL snippets for them.”
Technology Use Cases
Ingest cross-channel behaviors to drive more consistent and personalized messaging across marketing, sales, and servicing
Calculate audience affinites for specific products and launch omnichannel journeys based on preferences
Build proactive renewal journeys for users/accounts nearing end of subscription or showing high-propensity to churn
Drive customers to conduct purchasing or servicing activities on select channels
Identify prospects with quotes opened on any offline or online channel and target across multiple channels
The ActionIQ Opportunity
Master Digital Direct Sales
Modern buyers of technology—whether consumers or businesses—are increasingly researching their purchases digitally. Technology enterprises are challenged to master transactional and servicing directly on digital channels.
Tech firms need to create buying, onboarding and support experiences that are seamlessly orchestrated across all touchpoints to maximize acquisition and conversion through digital channels.
Simplify the Customer Journey
Tech buyers expect more than just a product—they are looking for solutions. As a result, providers are challenged to take ownership over the end-to-end customer lifecycle, from product research & consideration, to purchase, to expanded usage and beyond.
Centralize company and buyer profiles across all online and offline touchpoints and apply business rules to clearly define and manage the customer journey regardless of channel.
Market to People
Technology firms who market and sell to businesses must not only harness deep insights on the accounts they serve, but also the individual members of the buying center within those accounts.
To succeed, tech providers must have the data, insights, personalization and orchestration processes in place to drive effective buyer journeys across multiple individuals who may use, buy or influence decisions around your product.
Learn more about the ActionIQ CDP
To bring customer data to the edge of every customer experience, brands need a platform that doesn’t shy away from enterprise scale, speed and complexity. ActionIQ offers the only enterprise-grade Customer Data Platform designed for business teams to build modern customer experiences.