Driving Omnichannel
Personalization at Scale
Retail & CPG brands looking to lower acquisition costs and raise customer lifetime value need to scale personalization across multiple brands, hundreds of in-store locations, and digital properties like web and mobile.
"We have a focus to provide excellent experiences for customers—and that’s where ActionIQ comes in."
Daren Hull
CCO,
Vera Bradley
Retail & CPG Use Cases
Suppress existing and low-value customers in expensive acquisition channels
Personalize offers and cross-sell products at scale based on demographics, behavior, lookalikes and more
Identify at-risk customers and deploy personalized retention journeys across email, direct mail and paid media
Intelligently cross-sell to drive new revenue, increasing customer engagement and stickiness
Identify audiences that tend to visit physical locations and build proactive journeys to educate on digital channels
FEATURED CONTENT
CDP Industry Packet for Retail & CPG
FEATURED CONTENT
CDP Industry Packet for Retail & CPG
The ActionIQ Opportunity
Build a Single Customer View
CHALLENGE
Retailers establish customer relationships across in-store locations and digital properties like web and mobile. As a result, internal data about customers is often incomplete and fragmented across dozens of systems and processes.
SOLUTION
Establish a foundation for customer centricity by overcoming data siloes and building a unified view of each customer accessible to teams responsible for building and improving customer experiences.
Harness Customer Insights
CHALLENGE
As shopping behaviors change dramatically, retailers need to be agile in their ability to understand and respond to evolving consumer behaviors.
SOLUTION
Enable teams responsible for customer experience to self-serve customer insights and predictive audiences without relying on technical teams.
Orchestrate Seamless Omnichannel Experiences
CHALLENGE
As customers increasingly migrate to digital channels for shopping and purchasing, retailers are challenged to create meaningful experiences for product discovery, evaluation, and purchase that are channel-agnostic.
SOLUTION
Centralize customer data and decisioning workflows in a single platform where business users can segment and analyze cross-channel customer behaviors and orchestrate omnichannel journeys based on customer preferences.
Learn more about the ActionIQ CDP
To bring customer data to the edge of every customer experience, brands need a platform that doesn’t shy away from enterprise scale, speed and complexity. ActionIQ offers the only enterprise-grade Customer Data Platform designed for business teams to build modern customer experiences.
