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Driving Omnichannel
Personalization at Scale

Retail & CPG brands looking to lower acquisition costs and raise customer lifetime value need to scale personalization across multiple brands, hundreds of in-store locations, and digital properties like web and mobile.

Retail & CPG Journey
e.l.f.
American Eagles, ActionIQ logo
Neiman Marcus Logo
Canadian Tire Logo

"We have a focus to provide excellent experiences for customers—and that’s where ActionIQ comes in."

Daren Hull

Daren Hull
CCO,
Vera Bradley

Retail & CPG Use Cases

Reduce CAC
Reduce CAC

Suppress existing and low-value customers in expensive acquisition channels

Grow LTV
Grow LTV

Personalize offers and cross-sell products at scale based on demographics, behavior, lookalikes and more

Mitigate Churn
Mitigate Churn

Identify at-risk customers and deploy personalized retention journeys across email, direct mail and paid media

New Products
New Products

Intelligently cross-sell to drive new revenue, increasing customer engagement and stickiness

Migrate Offline Customers
Migrate Offline Customers

Identify audiences that tend to visit physical locations and build proactive journeys to educate on digital channels

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FEATURED CONTENT

CDP Industry Packet for Retail & CPG

FEATURED CONTENT

CDP Industry Packet for Retail & CPG

The ActionIQ Opportunity

Build a Single Customer View

CHALLENGE

Retailers establish customer relationships across in-store locations and digital properties like web and mobile. As a result, internal data about customers is often incomplete and fragmented across dozens of systems and processes.

SOLUTION

Establish a foundation for customer centricity by overcoming data siloes and building a unified view of each customer accessible to teams responsible for building and improving customer experiences.

Build a Single Customer View
Harness Customer Insights

Harness Customer Insights

CHALLENGE

As shopping behaviors change dramatically, retailers need to be agile in their ability to understand and respond to evolving consumer behaviors.

SOLUTION

Enable teams responsible for customer experience to self-serve customer insights and predictive audiences without relying on technical teams.

Orchestrate Seamless Omnichannel Experiences

CHALLENGE

As customers increasingly migrate to digital channels for shopping and purchasing, retailers are challenged to create meaningful experiences for product discovery, evaluation, and purchase that are channel-agnostic.

SOLUTION

Centralize customer data and decisioning workflows in a single platform where business users can segment and analyze cross-channel customer behaviors and orchestrate omnichannel journeys based on customer preferences.

Orchestrate Seamless Omnichannel Experiences
ActionIQ Platform Architecture

Learn more about the ActionIQ CDP

To bring customer data to the edge of every customer experience, brands need a platform that doesn’t shy away from enterprise scale, speed and complexity. ActionIQ offers the only enterprise-grade Customer Data Platform designed for business teams to build modern customer experiences.

Request a Demo with Industry Experts

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