Driving Subscriptions and Digital Transformation for Media Enterprises
Media & advertising enterprises looking to continue gaining subscribers in today's digital era need to adopt data-driven, customer-focused operating models and evolve out of traditional ad-based business models.
“ActionIQ knows how to make a useful product for marketers, and build tech you can actually integrate into a modern infrastructure."
Nick Rockwell
CTO,
The New York Times
Media & Advertising Use Cases
Create a personalized conversion journey, spanning every touchpoint, for trial users who hit the paywall
Intelligently cross-sell to drive new revenue, increasing user engagement and stickiness
Personalize timing and type of offer based on subscriber value and likelihood to churn
Suppress existing subscribers in paid media campaigns to lower subscriber acquisition costs by 25% or more
Quickly build and test theories exploring how different omnichannel engagement tactics affect reader behavior
FEATURED CONTENT
CDP Industry Packet for Media
FEATURED CONTENT
CDP Industry Packet for Media
The ActionIQ Opportunity
Drive Subscriptions and Engagement
CHALLENGE
Privacy concerns and new regulations resulting in the “death of the cookie” have driven ad revenue away from traditional media platforms. As a result, media companies must succeed in operationalizing other sources of revenue.
SOLUTION
Collect and unify valuable first-party customer data assets to establish a foundation for customer-centricity and enable business users to improve acquisition, growth and retention efforts.
Differentiate in a Crowded Landscape
CHALLENGE
With nearly every major media company looking to establish direct relationships with consumers, the competition to acquire and retain customers is increasing dramatically.
SOLUTION
Deeply understand unique customer behaviors and leverage insights to deliver superior experiences at scale through personalized content, products and services.
Master Cross-Channel & Cross-Brand Interactions
CHALLENGE
Consumers' consumption patterns are increasingly complex—spanning mobile devices, social media platforms, set top boxes and more. And they seek great experiences that are highly personalized.
SOLUTION
Centralize customer data and decisioning workflows in a single platform where business users can segment and analyze cross-channel customer behaviors and orchestrate channel-agnostic journeys based on customer preferences.
Learn more about the ActionIQ CDP
To bring customer data to the edge of every customer experience, brands need a platform that doesn’t shy away from enterprise scale, speed and complexity. ActionIQ offers the only enterprise-grade Customer Data Platform designed for business teams to build modern customer experiences.
