What Data and Analytics Leaders Need to Know About Customer Data Platforms
Navigate the CDP landscape
Working at the intersection of technology and marketing, data and analytics leaders are tasked with developing winning marketing technology stacks that address business-critical use cases across marketing, sales, customer service and more.
Customer data platforms (CDP) are increasingly becoming the go-to technology for collecting, analyzing and activating the data necessary to deliver exceptional customer experiences. However, a crowded and confusing market makes selecting the right platform for martech stacks difficult.
In this report, Gartner does the heavy lifting to help you identify the right CDP, streamline its implementation and maximize its value.
Download the report to learn how to:
- Evaluate different types of CDPs
- Develop use cases to inform decision-making
- Collaborate with business teams during selection
"What Data and Analytics Leaders Need to Know About Customer Data Platforms," By Melissa Davis, Malcolm Hawker, David Norrie, December 2020.
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