Skip to content

Brand Case Study: The Rise of the Marketing Technologist

Download our Martech Spring breakout session with Autodesk

James Meyers Director, Product Strategy at ActionIQ and Tzvetana Duffy Senior Director Enterprise Engagement Platforms at Autodesk

Customer experience is the only thing that matters in a world of ever-increasing shifts in market dynamics and customer preferences. Marketing technologists are being asked to build long-term strategies and roadmaps while trying to close gaps as quickly as possible. This is a challenge without a simple solution -- in fact, it requires vision, investment, and follow-through from the executive team.

Join James Meyers Director, Product Strategy at ActionIQ and Tzvetana Duffy Senior Director Enterprise Engagement Platforms at Autodesk, as they provide a guide that can help you wherever you are in your martech maturity -- plus a look at a case study in Autodesk's journey and learnings.

After viewing this breakout session, you'll be able to:

  • Chart how the martech role has evolved to become the enabler of CX
  • Appreciate why your martech strategy matters more than your technology
  • Prepare for the major martech opportunities and challenges in 2021+
  • Build the foundation to the future while delivering value today

Download Case Study

Provide a few details to get the webinar

Scroll To Top