Brand Case Study: The Rise of the Marketing Technologist
Download our Martech Spring breakout session with Autodesk
Customer experience is the only thing that matters in a world of ever-increasing shifts in market dynamics and customer preferences. Marketing technologists are being asked to build long-term strategies and roadmaps while trying to close gaps as quickly as possible. This is a challenge without a simple solution -- in fact, it requires vision, investment, and follow-through from the executive team.
Join James Meyers Director, Product Strategy at ActionIQ and Tzvetana Duffy Senior Director Enterprise Engagement Platforms at Autodesk, as they provide a guide that can help you wherever you are in your martech maturity -- plus a look at a case study in Autodesk's journey and learnings.
After viewing this breakout session, you'll be able to:
- Chart how the martech role has evolved to become the enabler of CX
- Appreciate why your martech strategy matters more than your technology
- Prepare for the major martech opportunities and challenges in 2021+
- Build the foundation to the future while delivering value today
Download Case Study
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