How Top Brands Orchestrate Customer Journeys for Retention & Growth
Learn how News Corp develops customer journeys that drive business value
To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors.
Join this session to learn how News Corp used its customer data platform (CDP) to orchestrate customer journeys that build customer loyalty and increase customer lifetime value with insights from Senior Vice President & Global Head of Subscriptions Esfand Pourmand.
Download this webinar to learn:
- The benefits of replacing a campaign mindset with a customer journey focus
- Which technologies and processes are required to execute customer journeys at scale
- Best practices for developing and optimizing customer journeys
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