Customer Growth in the Post-Cookie Future: A Better First-Party Data Strategy
Learn how SiriusXM uses first-party data to conquer third-party cookie deprecation
With anonymous third-party data on the outs and data management platforms (DMP) all but dead, marketers are understandably concerned.
How are growth leaders at today’s top brands preparing for the cookieless future? By investing in first-party data strategies and exploring new ways to deliver personalized customer experiences across channels.
Join this session to learn how Pandora Media used authenticated first-party data to replace cookie-based strategy and support customer acquisition and retention with insights from SiriusXM's Senior Vice President of Growth Michael Amsel.
Download this webinar to learn:
- Best practices for developing and optimizing first-party data assets
- How to replace DMP capabilities and use cases
- Cookieless tactics and strategies you can start testing today
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