Closing The Customer Experience Gap With A Smart-Hub CDP
Implement a 5-step checklist to evaluate your own smart hub approach
Ten years ago, customer satisfaction had no discernible impact on a company’s performance. Today, brands with above-average customer satisfaction see a 4X return to shareholders over brands with below-average customer satisfaction.
As customer experience overtakes products and services as the critical driver of company growth, enterprises have been slow to adapt their technology approaches to match rapidly evolving consumer expectations. Many marketers and CX practitioners are still stuck behind legacy tools and point solutions that fail to put customer behavior at the heart of decisions and engagement.
After this webinar, you’ll be able to:
- Understand how to align data, technology, and people for customer decisioning & orchestration
- Identify organizational cost savings and incremental revenue use cases
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