Smart-Hub CDP Solution Brief

A Single Source of Customer Data Truth

Today's leading brands are winning customers based on the quality of their customer experiences. To compete in today’s experience economy, modern organizations are transforming to become customer-centric. But breaking the organizational and technical silos of the past is challenging. Companies are now having to employ innovative strategies and transformative technology in order to outpace the competition and prepare for the continuous behavior shifts of their consumers.

With a single source of customer truth and a centralized system for managing customer experiences, your marketing, product, sales, and service teams have a common ground for customer-centric collaboration. Your entire organization can operate with greater focus, agility, and speed to market, deploying ever-improving experiences that fuel a lasting competitive advantage.

 In this piece, you’ll learn:

• Where ActionIQ sits within your existing systems architecture
• How it delivers on all the core requirements of a smart-hub CDP
• What sets ActionIQ apart from other solutions on the market today