Retain Valuable Customers

Customer Lifecycle Use Cases

ActionIQ helps you keep customers happy to avoid them deserting you for a competitor. Use the customer’s own data to recognize the signals that identify disengaged customers and do it early enough to act and keep them engaged. With ActionIQ, you can deliver consistent, relevant messages to your customers at every stage of the customer lifecycle journey—from acquisition all the way to retention. Here’s how we do it:

  • Develop processes to identify when a customer is outside their regular purchasing frequency
  • Identify characteristic behaviors of churned customers using lookalike models; then flag similar behaviors in the active base
  • Enable marketing to run proactive campaigns to save at-risk, high-value customers