The Power of Self Serving Data

WW

Watch as WW's Senior Manager of Analytics discusses how the WW team uses ActionIQ's Customer Data Platform:  “what we’re now able to do is use technology to understand our members better and make the experience better for them. For marketing, I definitely see things quickening:  lots of campaigns, utilizing ActionIQ, and the measurement afterwords, which is always important. Learning from it, iterating, and then retesting.”