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Modernizing Subscription Marketing

MarTech Perspectives

Modern subscription marketing faces a unique set of business challenges and opportunities.  In this short video, marketing leaders from Pandora, WW (formerly Weight Watchers) and ActionIQ discuss the ways they: 

  • Define the challenges unique to subscription marketing 
  • Measure marketing success at their organization
  • Leverage data to create engaging, personalized experiences at scale
"Using the habits and behaviors we know about our members, we are able to facilitate their journey, talk to them when they want to be talked to, and stay away when maybe they don't want to hear from us," explains Michelle Glaser, head of analytics at WW (formerly Weight Watchers).   Watch the video. 

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