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The ActionIQ Value Mapping Workshop

The ActionIQ Value Mapping Workshop provides business leaders with a structured process to define their vision and actionable steps towards accelerating their digital transformation. The Value Mapping Workshop is the foundation of every ActionIQ CDP initiative to ensure implementation success, speed to value, and superior ROI. 

The workshop equips leaders with a blueprint to support their team’s objectives by defining a people, process, and technology plan customized to their business needs. During the workshop, you will work with our industry experts on your key challenges and objectives. Together we will develop a joint vision, immediate actions, and a change management plan to put you on the path for success.

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Frequently Asked Questions

Why should you participate in the value mapping workshop?

If you find that your marketing, sales, product, and customer service teams are all using their own tools to deploy different messages across different channels, at different parts of the customer lifecycle—and nobody across teams is talking to each other, you should register today. It’s essential to eliminate these data silos and unify your customer data in one central place to execute better customer experiences.

What will be accomplished during an ActionIQ Value Mapping Workshop?

Our industry experts will partner with your organization to deliver a documented action plan covering your CDP initiatives:

  • Business vision and priorities
  • Current state and constraints
  • Future state and solution blueprint
  • Prioritized use case roadmap

The Value Mapping helps you get your CDP initiative set on a strong foundation—addressing all the challenges described in the table above, and ensuring the three core requirements for CDP change management are in place at the outset of your transformation.

How much does it cost to participate in the value mapping workshop?

We offer this workshop complimentary to enterprise organizations that are ready to take the next step in their digital transformation journey.

Who is conducting the value mapping workshop?

From our end, ActionIQ’s value mapping teams are made up of martech, analytics, and business experts with decades of experience as leaders and practitioners. The practice is led by Tamara Gruzbarg, an industry-recognized data, and analytics leader who previously held pivotal digital transformation roles at Citi, Experian, Stuart Weitzman, and Meredith Corporation.

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