Grow Customer Lifetime Value

Customer Life Cycle Use Cases

ActionIQ helps you enrich and expand the customer relationship to drive increased value. Use insights from the full, granular history of interactions to grow your customer relationship. Make targeted offers for relevant cross sells and upsells that are focused on what the customer wants, not what you need to push. Here’s how we do it:

  • Develop journeys across multiple touchpoints driven by digital interactions as well as static CRM profiles
  • Identify prospects for category cross-sells, using lookalike modeling based on demographic, purchase and behavioral characteristics
  • Segment audiences by price sensitivity, and differentiate communications by segment