Webinar: Getting Ready for A CDP
Getting ready for a CDP? The market for customer data platforms (CDPs) is expected to reach $1 billion this year. However, it's still a relatively new technology, and there are dozens of offerings, often with widely differing capabilities. As a result, many retailers are still discovering the right path to a successful evaluating CDPs and selecting the one that best fits their organization's needs. To help lay the groundwork for a successful implementation, CMSwire hosted an hour-long webinar with ActionIQ to break down the process into five, clearly defined steps that are applicable to virtually any brand. Watch the full webinar now.