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Webinar: Getting Ready for A CDP

Getting ready for a CDP? The market for customer data platforms (CDPs) is expected to reach $1 billion this year. However, it's still a relatively new technology, and there are dozens of offerings, often with widely differing capabilities. As a result, many retailers are still discovering the right path to a successful evaluating CDPs and selecting  the one that best fits their organization's needs.   To help lay the groundwork for a successful implementation, CMSwire hosted an hour-long webinar with ActionIQ to break down the process into five, clearly defined steps that are applicable to virtually any brand.  Watch the full webinar now.

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