Genworth Financial: Digital Transformation and the Customer Experience
Your CDP should be a smart hub that connects to any data source and any channel, empowering your organization to take action on 100% of your customer data. See how Genworth Financial, an S&P 400 insurance company, is leveraging a CDP to accelerate its direct-to-consumer transformation by putting customer data at the heart of its technology approach – even in the face of strict data governance requirements.
In this case study, you’ll learn how Genworth Financial can:
- Consolidate and unify customer data across hundreds of databases giving teams a 360-degree view of customers
- Navigate complex data governance requirements and privacy best practices
- Customize and orchestrate customer journeys across channels to drive new policy sales
- Allow Genworth business users to derive actionable insights from customer data.
Download the video case study now to learn how a customer-centric approach in financial services can deliver impactful, real-time personalization experiences for your consumers.