2021 Customer Data Platform
How to Separate the CDP Posers from the Players
The Customer Data Platform landscape has exploded with over 100+ vendors claiming to be CDPs in the last 12 months. In reality, there are very few CDPs that are purpose-built to Unify, Analyze, and Activate customer data in a modern and agile way. The first step to finding the right solution within the rapidly growing customer data platform market is to understand what a Customer Data Platform actually is and does. This page is designed to help answer those questions
Download ActionIQ’s CDP Market Guide to save yourself months of frustrating research and get to the truth on the confusing CDP landscape.
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