Customer Data Platform
How to Separate the CDP Posers from the Players
The Customer Data Platform landscape has exploded with over 100+ vendors claiming to be CDPs in the last 12 months. In reality, there are very few CDPs that are purpose-built to Unify, Analyze, and Activate customer data in a modern and agile way. The first step to finding the right solution within the rapidly growing customer data platform market is to understand what a Customer Data Platform actually is and does. This page is designed to help answer those questions
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