Innovate On-The-Fly with Dynamic Customer Attributes
Dynamic Attributes are the translation layer between your data and the business, which provides a 360° view of each customer and gives marketers unprecedented control, speed and agility to go from idea to action in minutes
ActionIQ’s Dynamic Attributes make it easy for business users to create and manage the customer attributes required to move the business forward. Using a visual interface, you can create new attributes on-demand in minutes, without the need to write code. Attributes are the fundamental building blocks used across the ActionIQ platform for marketers to self-service insights, audiences, experiences, tests and reports. With the ability to create and govern attributes in a single location, you finally achieve the speed and agility required to deliver personalized experiences at scale.