Dynamic Attributes are the translation layer between your data and the business, which provides a 360° view of each customer and gives marketers unprecedented control, speed and agility to go from idea to action in minutes
Innovate On-The-Fly with Dynamic Customer Attributes
ActionIQ’s Dynamic Attributes make it easy for business users to create and manage the customer attributes required to move the business forward. Using a visual interface, you can create new attributes on-demand in minutes, without the need to write code. Attributes are the fundamental building blocks used across the ActionIQ platform for marketers to self-service insights, audiences, experiences, tests and reports. With the ability to create and govern attributes in a single location, you finally achieve the speed and agility required to deliver personalized experiences at scale.