Delivering Omnichannel Experiences
Customers increasingly expect brands to speak to them with one voice, to provide them with an omnichannel experience. That's a tall order, but those who get it right can "build longer-term customers relationships and greater emotional investment with the brand," says Annie McClorey, director of engagement at ActionIQ. In just a few minutes, McClorey lays out a clear, compelling vision for omnichannel experiences, including:
- What omnichannel experiences look like to today's consumers
- Technical and organization challenges to an omnichannel strategy
- How to deliver personalized messages to individual customers—and via the channel(s) they prefer.